California county breastfeeding coalition launches eye-catching campaign

"When breastfeeding is accepted, it won't be noticed."

This is the slogan on the various cut-outs of breastfeeding women scattered across Marin County in California. The Marin Breastfeeding Coalition launched the campaign to remind their neighbours that breastfeeding is not only a healthy and normal part of life, but also that it's protected by law in most US states. (In Canada, breastfeeding is only specifically protected by law in Ontario and British Columbia, although it's tacitly protected in the section of the Charter of Rights and Freedoms that deals with every Canadian being equal under the law, and privy to the same rights and freedoms, etc.)

The timing of this campaign is interesting given the recent kerfluffle over breastfeeding photos on Facebook, but I think it's a great idea. I've nursed my monkey in all sorts of random places, and for the most part, have felt entirely comfortable. I choose not to use a nursing cover - I think they draw more attention to what's happening underneath than just plain old discretion and a nursing top do - and have only received one dirty look in 15 months of frequent public nursing. I like to think that's because breastfeeding is more accepted here, and therefore isn't noticed.

What do you think?